CLIENT CASE STUDY

THE HOLLOWAY FIRM TAKES THE ATLANTA BUSINESS SCENE

THE CHALLENGE

Our client, renowned Atlanta lawyer Samantha Holloway desired to expand her brand to attract more small business clients.  She also wanted to position herself as a business growth expert.  As a first step towards this goal, Holloway decided to launch a small business training academy.  The Holloway Firm reached out to us six weeks prior to their launch date in need of branding for the small business academy and an advertising campaign to boost enrollment.

 

 

WHAT WE DID

 

BRANDING, AD DEVELOPMENT AND DESIGN

Our team  designed an attractive yet informative ad for the Small Business Success Training Academy. This ad  also successfully positioned our client as a leading business expert.  The ad was featured in publications online and used as an informative flyer to attract potential small business students. 

SOCIAL MEDIA MARKETING

Our team launched a full scale social media advertising and management campaign to engage the Holloway Firm’s audience and promote the upcoming launch of the Small Business Success Training Academy.   We used our business relationships to helo our client develop promotional partnerships with social media influencers.

PUBLIC RELATIONS

Our team wrote and distributed press releases about the launch of the SBSTA, successfully securing radio time to help promote the Holloway Firm and establish Attorney Holloway as a more recognizable brand.  We also partnered with several business networking organizations for promotion of the SBSTA and the launch event within their networks.

RESULTS

  • Our client’s social media engagement experienced a record increase as a result of our social media marketing strategy.

  • The Holloway Firm successfully sold out their first SBSTA training and secured pre-enrollment into their next seminar.

  • The Networking event and launch party was a major success, attracting notable business and media personalities.

  • Our client was able to secure new partnerships with leading business organizations that led to increased brand opportunities or both the Holloway Firm and the SBSTA.

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