CLIENT CASE STUDY

INTERNATIONAL 

SUPERSTAR MAKES MAJOR SPLASH IN U.S.

THE CHALLENGE

Our client best selling author and motivational speaker Elaine DePrince  desired to grow her brand presence, increase books sales, and speaking engagements nationwide.  Despite being an acclaimed author  for her book written with her daughter international ballet star Michaela Deprince, Elaine lacked a personal brand presence of her own or adequate platform to achieve her goal.​

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WHAT WE DID

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BRANDING

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Our first step was to establish Elaine as a talented speaker and author in the public eye, outside of just her proximity to her daughters success. We successfully executed a full branding program for Elaine which properly positioned her as the expert speaker, author, and educator . This included website design, logo creation, press kit development, and more. Elaine’s new brand identity successfully positioned our Client to attract and obtain the recognition and opportunities she desired.

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​ADVERTISING & MARKETING

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In order to provide Elaine with a more adequate platform to engage her audience, our creative team developed the concept of the a “Defy Gravity” motivational tour. We completed the brand design and development for the tour including marketing materials such as flyers and info kits for the motivational tour.  We then developed and executed a marketing plan for organizations across the country to bring the Defy Gravity experience to their door.

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PUBLIC RELATIONS & AWARDS

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​In order to increase we launched a public relations strategy to we arranged for the kick off of the Defy Gravity tour to coincide with Michaela DePrince’s return to the United States. We arranged a Defy Gravity tour of inner city ballet schools as the forefront and kick off of the Defy Gravity tour. We also secured our Client as a keynote  speaker for the She Speaks Global conference which was also on the same weekend of the tour launch. We developed and released press releases highlighting these activities and  landed our client coverage in multiple news outlets nationwide including the AJC and interview request from Good Morning America.

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RESULTS

• Our client successfully established her own brand identity which appropriately positioned her for the opportunities she desired

• Elaine DePrince received speaking engagement requests from multiple organizations and events across the country

• Our client received national media attention as well as sponsors for her tour

• Elaine DePrince continues to receive invitations from national organizations across the country

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